Red_visitor_lanyard_red_id_card_holder_and_id_card

Images of polyester clothes


The polyester leisure suit-a cliche that has outworn the fashion itself. When polyester was first introduced it was a coveted fabric used only in the most expensive garments. By the late 60s and early 70s, however, it became synonymous with cheap to buy and cheaply made-not to mention all of the horrendous colors that polyester suits were being made out of! In 1980, the Tennessee Eastman Company began a campaign to revive polyester's image. They called it the "yes" in polYESter campaign and advertised through radio and television media. The Man-Made Fiber Producer's Association's (MMFPA) Polyester Fashion Council followed suit (no pun intended) and launched a similar campaign to help shed polyester's bad image. They focused on polyester's wash and go properties instead of trying to sell it as a cheap fabric.

Studies conduced from 1981-1983 showed that more than one half of the population can not distinguish polyester from its natural counterparts. Hoechst Fibers Industries conducted a series of touch tests in 1982 where they discovered that 89% of the people tested could not identify polyester when compared with fibers like wool, cotton, silk, and flax. Even people who worked in the mills could not distinguish between some of the fabrics. Further studies concluded that most people either do not care what fiber the garment is made of, or they do not look. Instead, they purchase apparel based on its appearance, color, hand, and washability.

Yet with all of this information, people are still hesitant to endorse polyester. One of the main problems might be that polyester just is not being used in enough clothing. In 1984 the MMFPA and the Council of Fashion Designers of America tried to remedy that problem by showing a collection of garments created by designers like Oscar de la Renta, Perry Ellis, Calvin Klein, and Mary McFadden (her polyester dress is shown at the right) which featured almost exclusively clothing made from polyester or polyester blends.

Today polyester's negative image is being combatted by the emergence of new high-tech fibers that are being used in the increasingly popular outerwear as well as other garments. Probably the one that is the most famous and has the most potential to revive polyester is the polyester microfiber. Its miniscule diameter allows it to woven into very fine fabrics which can be made to look and feel like silk. This fabric is being marketed as a luxury fabric and comes with the appropriate high price tag-reducing polyester's image as a "cheap" fabric. So who knows, maybe in the next decade we will have another polyester explosion. Hopefully next time, however, we will stay away from chartruese and orange!



Share this article





Related Posts


Images of Batik designs
Images of Batik designs
Characteristics of polyester
Characteristics of polyester

Latest Posts
PU nylon
PU nylon
These PU (polyurethane) gloves by H&S…
Making the Most of Your MBA Personal Statement Package
Making the Most…
MBA schools typically ask applicants…
 Methodology for organization operations optimization within the powerful design for organization processes enhancement
Methodology…
Intro. A business, which ought to be…
High end drapery Fabrics
High end drapery…
When creating luxurious environment textile…
Knitted Fabrics List
Knitted Fabrics…
The 3D printing technology can be applied…
Search
Featured posts
  • Images of Batik designs
  • Characteristics of polyester
  • What are the characteristics of polyester?
  • Polyester clothes
  • Uses of polyester
  • Absorbency of polyester
  • Different Types of polyester
  • Chemical structure of polyester
  • Environmental impact of polyester
Copyright © 2021 l www.xinlongtex.com. All rights reserved.