Flower Embroidered fabric

Embroidered Material for Sale

Buying embroidery fabric for cross stitch, blackwork or any other counted thread technique can be difficult if you are new to the craft. You will see terms like Aida (left), evenweave (center) and linen (right) online, but how do you tell the difference?

The confusion isn't made any easier by the fact that many embroiderers call all evenweave fabrics (other than Aida) linen.

Real linen is made from flax and is lovely to work on but can be expensive. Other evenweave fabrics sold for counted thread work are often made of cotton or a mixture of fibres. We will look at some of them in more detail below the video, or you can use the links in the table below to check them out straight away.

Fabric type Counts Uses
11 - 22 count Cross stitch, Blackwork
22 count Cross stitch, Blackwork, Hardanger
25 - 36 count Cross stitch, Blackwork, Hardanger, Pulled work, Bargello, Petit Point
18 - 32 count Cross stitch, Blackwork, Hardanger, Pulled Work, Bargello, Petit Point

What does "count" mean?

Cloth woven for counted thread embroidery has an even number of threads in each direction. The "count" refers to how many threads are used in each inch. You may see it written as 14ct or 14 HPI which means 14 threads to the inch. An easy way to think of it is that it tells you how many stitches you can squeeze into an inch of fabric, therefore a bigger number means that each stitch has to be smaller so as to fit more of them in.

This knowledge can prove useful if you have a pattern you wish to stitch, but it would turn out slightly too big for a frame you have at hand, if stitched on the recommended embroidery fabric. For example if your design is 140 stitches wide it will measure 10 inches on 14 count, or 8.75 inches if you swap to an 18 count cross stitch fabric.

Aida counted cross stitch fabric

Aida is known as a block weave. Bunches of cotton threads are grouped together with clearly defined holes showing in the corners of each block.

This makes it an ideal embroidery fabric for beginners to use.

One drawback of Aida, however, is that the blocks are obvious in the background of a design. It can also be difficult to pierce the centre of a block when working fractional stitches.

Aida is available in 11, 14, 16, 18 and 22 count. The most popular of these tends to be 14 count.

Hardanger fabric

Hardanger, or Oslo, is also a 100% cotton block weave. It has 22 threads to the inch which lay in pairs. The holes are less obvious than in Aida.


If I can afford it I love to use pure linen, a durable, single thread fabric woven from flax.

Due to the nature of the fibre, fabrics made from linen can have bumps or "slubs" which make them more difficult to work on. Some linens are quite loosely woven, causing threads carried across the back of the work to be easily visible from the front. Some well known linens are:


Lugana is an evenly woven cross stitch fabric composed of 52% cotton and 48% viscose. It comes in different counts and cross stitch is normally worked over two threads. If you haven't tried this yet, check this page for instructions on how to stitch on evenweaves and linen.


Jobelan is made from 51% cotton and 49% modal. It is a soft, 28 or 32 count evenweave, with a slight sheen that is ideal for stitching table linens or cushions (pillows) as it hangs well and is easy to wash.

Annabelle cross stitch fabric

If you like the look of linen with its uneven slubs you may also enjoy stitching on Annabelle. It is made from 100% cotton with thick and thin threads which give it the linen-like effect.

Want another option?

How about if you want to cross stitch on a garment that is not made of an evenweave material? Well there is a way around that! You can use what is known as "waste canvas".

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